Friday 28 March 2014

Learn How You Can Improve Auto Leads with Chat Sessions

Do you know how many potential car shoppers leave your automotive dealership? No, I am not speaking about your car showroom, but about your website. A wise way to greet your site visitors and connect with them is through live chat. What is the objective behind setting up your website? Obviously, it is to convert visitors into quality leads and then persuade them to walk into your showroom. Live chat can improve conversion rates up to 50 percent and that too without spending huge dollars on an expensive marketing plan that fail to show results. To get an idea, you can study websites such as auto friend leads or talk to professionals who are related to the industry.

In this post, I am going to walk readers through some of the ways you can generate automotive leads through live chat.

Learn to Build Rapport

You have excellent telephonic conversational skills. Well, you can use it when chatting with your prospective buyers. Yes, your phone skills work remarkably when you are exchanging dialogue with your buyer. Build a rapport first by greeting the customer and asking how he or she is doing. Once the rapport is built, ask for details like name, contact numbers, and email addresses. Remember that you are only helping prospects to buy a car. So, it’s important that you build the dialogue around it. Help shoppers by guiding them to deals, incentives, specials, shopping or other trade-in tools. This helps in gaining the trust of your visitors.

Do not behave like a salesman when you are busy in a chat session. Instead, be an experienced assistant who is eager to help. Customers should know what they are supposed to do and you are going to help them with it.

Let Customers Know Who You Are

Your website’s chat window should have your dealership’s name, logo, image and title. Car buyers should who you are, and it’s a good way to initiate a meet and greet. Be online during business hours and make sure that there is someone available to respond quickly to queries or requests. Interact in a simple language and avoid using jargons or technical terms.

Keep Track of Your Chat Sessions

Take note of and monitor queries, impressions, requests, chats answered and not answered, number of conversions, and data collation. Keep track of the time of the day when the number of visitors are more and sending chat requests. This will help you accommodate all the visitors during peak times. Make sure no one is left ignored or answered due to shortage of staff. A close ratio of 12.5 percent is an achievable goal for your chat leads.

What are your thoughts on this? Please share your ideas.

Friday 28 February 2014

How to Get More Out of New Car Leads?

Auto dealers can easily generate maximum new car leads with a proper staff and budget to advertise and promote their car selling business. Another way of generating finance auto leads is by availing the services of a lead generation company.


Whether a dealer is planning to generate new car leads in-house or trying to buy the leads from a third-party - there are essentially two major aspects associated with the lead generation method.

1. Where from you purchase the leads
2. How you manage the leads

Lead Generation CompanyEvery auto dealer needs to actively research to get as many new car leads as possible. You need to sit with your team of marketers to discover unique ways to promote your car selling business to those looking to buy a car in the future. Before you design an advertisement, you need to keep in mind certain factors such as the target audience. Are you willing to get only the local customers or the global ones as well. Besides, you must also take into consideration the time span within which you want the car leads to be sent to you may be on a weekly or a monthly basis.

The dealers also need to have an advanced lead verification system in place to filter the bad leads out. It will be a sheer wastage of time, money, and labor to work on an invalid lead. There are many people who fill up an online lead conversion form out of fancy without having a serious car purchasing plan in mind. There is no point in following up with such individuals.

Many dealers these days are approaching a professional lead generating agency to get qualified car leads as per the requirement. You should choose a lead generation company that has a goodwill in the marketplace. It is always a better idea to get sure you are not dealing with a less competent company.

The professional lead generation companies use several techniques and strategies to capture the attention of maximum prospects. For example, these companies maintain multiple websites and blogs with an online lead inquiry form posted on each site and blog. In addition, geo-targeted email marketing campaigns are sent to people residing in a specific geographical location. Again a different marketing plan is chalked for dealers who need finance auto lead. For instance, various discounts or incentives are announced on the websites on behalf of the dealers offering the same. A cut in the original price of a car automatically attracts a large number of potential car buyers to the site and finally to a dealer's showroom.

It is always good to keep your customer support team on its toes to provide free of cost guidance and educate the prospects about the different aspects covering cars when asked for. Every new car lead should be followed up and a dealer should provide a detailed information about everything related to new cars to a potential customer on demand.

Monday 16 December 2013

Car Insurance Leads Generation: A Simple Route to Success!

Are you looking to get maximum car insurance leads in your area? You need to design a really attractive and search engine-friendly site to get new car insurance leads on a daily basis.

Car Insurance Leads

The US automotive industry has once again started picking up and thus a lot of sales are expected this Christmas. A higher purchase of new cars means a profitable business for the auto insurance agents. After buying a brand-new car, a car owner starts looking for the best insurance policy to cover his four-wheeler from an accidental damage.

Insurance companies spend a lump sum amount of money on advertising and the entire money will go to waste unless valid leads are generated. Hence, every auto insurance agent or company should start looking to generate high-quality car insurance leads because invalid leads will be of no use.

People looking for different insurance policies should find in-depth information along with the price of each insurance policy quickly. For that purpose, the car insurance agents need to develop a fully optimized auto leads site so that the car owners searching for various auto insurance quotes get the same 24-hour from any corner of the globe.

There are many companies operating in the market these days promising to offer the auto insurance companies get a steady flow of leads. These companies can be relied upon because of the presence of dedicated professionals who spend a good amount of their time on research to find new techniques of maximum auto lead generation.

These professional lead generating companies use the following online marketing methods.

Design attractive websites – They have an expert team of designers and developers who know the correct methods of generating a beautiful, eye-catching car insurance leads site. These sites successfully capture the attention of many people looking for different auto insurance quotes.

Develop keyword-rich, optimized sites – These professional auto insurance leads providers just don't create attractive sites but they also ensure those sites are fully search engine optimized containing relevant keywords. The content is regularly updated and written keeping in mind the customer preference – what they would like to read and know about.

Insert an online lead inquiry form – Such a form is purposely created to start a two-way communication with the potential customers. For example, if you are searching for a car insurance quote online, you will come across many websites having information on the same. You click on one and then start filling up the lead inquiry form in case you don't get the exact information you are looking for. Ideally the online form should contain the most important sections or fields including personal information and professional information. Also, the form should contain a message box to let the individual type in the question whose answer he wants to get. The lead inquiry form helps you connect with the most potential leads interested to purchase a car soon!

Offer insurance quotes online – The professional auto lead generation companies easily provide the different insurance quotes instantly over the internet. These companies actually have a connection with a wide network of auto insurance agents. They gather the quotes from different dealers and then email the same to the inquirers to help them take a quick insurance purchasing decision.

In-house lead verification system – All professional lead providers have an advanced verification program in place using which they filter out the bad or invalid auto insurance leads. Only the effective leads

Saving money and time - With the assistance a lead generating service provider, you can save your hard-earned money and time since they guarantee the generation of highly effective insurance leads that will turn into customers.

Wednesday 11 December 2013

Car Dealership Leads: How to Identify the Best Ones?

High-quality car dealership leads can be generated in large numbers by spending a good amount of time on researching and by using correct online marketing methods that will ultimately result in higher car sales and higher ROI.


How will you increase your car sales without lowering its price? Every other dealership in the US is facing this dilemma - how it is possible to increase sales? Using different online and offline marketing techniques is not bringing the desired sales results for many US dealers. According to automotive marketing experts, the reason for these poor car sales figures cannot be one but many that need to be properly addressed to raise the sales graph gradually.

Inexperienced resources who don't know how to research properly or to find out the correct marketing techniques can be blamed for such a poor show. Besides, spending the least amount of time on research can also lead to unimpressive results. Thus, you need to find a way out to generate maximum car dealership leads and a good way of doing so is by hiring a professional lead generation company.

These companies are always in the process of doing extensive research to explore the new ways of marketing your dealership business online to bring high-quality leads in quick time. They have an experienced team who knows the correct methods of online advertising through multiple car lead websites and landing pages. If required, they also take up direct email marketing campaigns to attract maximum car dealership leads.

Those companies who give their best effort to generate huge leads often complaint only a small fraction of the total generated leads turn into customers. It goes beyond saying that the entire process of auto lead generation is a time-consuming process with a good amount of money involved. However, the end-result is not at all satisfactory with no or very less ROI.

Professional car leads generating companies have an advanced online filtering program in place that they use to separate the good leads from the bad ones. The bad or invalid leads are filtered out after verifying their personal information via a phone call or emailing each person. Those who take the call or answer to the email within 48 hours are regarded as valid leads as they have a genuine interest to buy a vehicle. Maximum cold calls or no response to emails mean people who have filled up the online loan application form are not really interested to buy a car at the moment. Thus, by filtering out the invalid leads, the lead generators actually help you save money. They also help you save time to invest in other areas for finding the correct digital marketing channels that will fetch you high ROI every month via increased car sales.

Friday 22 November 2013

Special Finance Lead Helps a Dealer Get More Customers

Special finance lead can be generated in large numbers with the help of a professional auto lead generating company. Lead generators offer automotive lead services keeping in mind the specific business needs of a car dealer.



Special Finance Lead
Special finance lead can be generated by offering auto loans to people who fall in the special or subprime category. According to different online reports, around 20% of the Americans fall in this category. They don't have the money to pay the price of their favorite maker or model of car. In such a situation, they look for possible lending options in order to buy their dream vehicle.

Private car dealers in the US for a long time have been offering different kinds of auto loans to let people purchase a vehicle of their choice. However, most dealer complaints of not getting adequate number of special finance lead in spite of trying their level best. These dealers invest a lump sum amount of money on various forms of online and offline advertising yet they don't get a higher ROI.

While analyzing what go wrong with most of the dealers, experts have come to the conclusion that lack of expert knowledge and use of outdated technologies brings a lesser number of potential customers to their showrooms. To change the scenario for the better, auto dealerships need to work hard to use modern technology and digital marketing techniques for generating maximum auto sales leads.

Professional car lead generators are offering specialized services to people looking for the same. The best of companies know about the technologies and strategies that would easily generate effective automotive leads to increase your car sales and profits.

These lead generating companies offer automotive lead service at an affordable price and with the goal of helping you get more new sale opportunities every month. The leads generated by these companies are verified via an advanced checking system to find out any invalid information submitted by people.

The leads are collected via multiple online digital channels such as websites, landing pages, and email marketing campaigns. The websites and landing pages contain an online lead inquiry form which a person with an urgent car buying plan will fill up in case he wants to gather more information about a specific brand or model of car. Once submitted the data on each form gets automatically saved in a database as managed by a professional lead generating company. The executives check the data along with the queries and likewise an instant response is sent to the concerned inquirer.

An effective communication takes place between the lead generator and the leads through a phone call to better serve the individuals. Usually, all reputed lead generation companies offer special finance lead to dealers to increase their sales with time. Thus, people who henceforth could not think of owning a car because of a low credit score can easily apply for an auto loan from a private car dealer throughout the year.

The automotive lead services as offered by the professional auto lead generating companies are of top-class quality. The services are customized to meet the business demands of different auto dealers. For example, you may be looking for subprime auto leads where as your fellow dealer is looking for good credit auto leads. A lead generator needs to generate all kinds of leads to suffice the needs of auto dealers.

Thursday 7 November 2013

How to Easily Get Subprime Auto Leads in USA?


A rising number of professional lead specialists are supplying subprime auto leads to diverse dealers on demand. Car leads supplied by these professionals are new and of high-quality to generate steady conversion and sales in real time.  


Subprime auto lenders are on the rise in the midst of a deteriorating US retail automotive market and increased competition. To capture a maximum number of people with a bad credit condition, subprime leads sites are being developed by a large number of auto dealers. In fact, to be precise, it is not the dealers who run these sites but rather the sites are designed, developed, and managed by leads generation specialists who have gained an expertise in this field. The main goal behind running these subprime autoleads sites is to capture as many prospects as possible who are looking to crack the best auto deal soon.

What does a subprime auto leads website contain?

Such sites contain comprehensive information about a variety of cars up for sale – their features, specifications, price, down payment option, auto loan option, etc. Almost all reputed car dealerships provide an auto lending facility. This opportunity makes people who are willing to buy a car but don't have the money to easily move forward with their car purchasing plan. The website contains the soft-copy loan application form that a potential customer can fill up and submit online without the need to travel anywhere.

How the process of lead capture happens?

Once a person fills up and submit an auto loan application form, the data in the form gets automatically stored in the lead generator's integrated database. The database maintained by the Car Leads USA generating company is accessible, 24 hours and 365 days a year. A professional enters the database to access the stored data of multiple applicants.

An in-house checking is performed to pick up the qualified leads from the innumerable information stored everyday in the system. The invalid or bad leads are removed from the list of good leads that will be sent to the dealers for generating sales. The verification process includes either making a phone call or sending an email to produce a quick response.

Why you need to hire a professional lead generator?

Professional leads generators are hired by a majority of car dealers mainly because of their expertise in producing a large number of quality leads that guarantee conversion and sales. Besides, a well-known subprime autoleads generating company don't enter into a contract to start providing its services to one or multiple dealer clients. They usually have the confidence to supply an endless number of qualified leads every month to help dealers meet their sales target easily. Many US leads specialists also offer a CRM solution to their clients free of cost to let them professionally manage the different leads data given to them on a monthly basis without any error.

Wednesday 23 October 2013

Get Quality Car Dealer Leads to Increase Your Monthly Auto Sales


To get an uninterrupted supply of car dealer leads, many dealerships are seen taking the professional assistance of auto leads specialists. These companies have come a long way helping different U.S. dealers get qualified new and used car sale opportunities at a low cost. 

Increase Your Monthly Auto Sales | AutoFriend Leads

Are you facing a crunch in meeting your sales target? In that case, I guess you require professional help. There is no need to think hiring professional car leads generation company will cost you a fortune. On the contrary, you will be greatly benefited on getting in touch with one and taking their service since they promise to deliver quality car dealer leads per month to let you easily meet your sales target.

The auto leads supplied by these companies promise to generate high sales in the future. All reputed lead generation companies including AutoFriend Leads use an in-house, innovative leads verification system to filter out the hundreds and thousands of prospect information to keep the best ones for sending to the dealer clients.

An important observation with regard to car leads generating companies – they don't prefer entering into any kind of contract for offering specialized, customized services to the dealers across USA. As a result, you are free to discontinue their services any time you feel like.

The dealers who are facing a problem in meeting their sales quota can stay in a better position because of a regular supply of car leads that have a high chance of converting into sales. The professionals use a variety of marketing strategies to taste success. They develop multiple websites that are user-friendly and easy to navigate and contain a lead inquiry or conversion form. Similarly, attractive landing pages are also designed, and if the dealer so wants, pay-per-click adverts and banners are also displayed on all major search engines (Google, Yahoo, Bing, etc.) to attract maximum online traffic and exposure.

The purpose behind implementing diverse online marketing techniques is to generate as many fresh, new car dealer leads as possible within a short span of time. These companies are known for supplying both new and used car leads to dealerships looking for the same. They use a highly advanced lead management system to track, collect, and evaluate leads coming from multiple sources. The leads are segregated based on their type and how far they can successfully result in sales.

Many leads generation companies have earned a niche for supplying auto insurance leads, subprime leads, and so on at the most reasonable service charge. AutoFriendLeads is one such company that has created a strong customer base for years due to their top-class services and steady increase in car sales and profits.