Guidelines For Deciding Best Source For New Car Leads

Auto Dealers usually face problem in deciding which source will serve them best in providing new car leads. They are advised not to pick up anyone out of sheer desperation but to follow the guidelines given below to ensure the best results.

It is the auto dealer leads that keep the business running for automotive dealers. Though difficult to acquire but dealers always want to grab on the potential car leads by every possible mean. There are limited sources that can expose dealers to quality auto dealer leads no matter whether they are new or used car leads. However, the new car leads assure to give dealers more conversion than the used car leads that were already used many a times before. The automotive dealers should not randomly choose for the car lead source as it involves much of their investment and risks their business productivity. Before selecting anyone to provide them with fully exclusive car leads, the dealers should inquire about the strategies, performance and pricing of the lead source. Otherwise they won’t be able to measure the efficiency of lead source properly and lose the value of investment. Here are given few guidelines that will help dealers recognize the best source for car leads.

What Do They Charge? – This is a tricky question which you need to find answer at the earliest. Though some of the sources claim to offer you auto leads for free but you need to be aware of their exact intention. It is because huge investment is required to build up a credible source for generating fresh and exclusive new car leads that would guarantee conversion. So, think twice before partnering with free car leads provider as you might end up paying set-up cost and hidden charges to them.


Do They Ensure Minimum No Of Leads Per Month? – The flat rate offers on new car leads have now become a fashion but before considering them to be best deal offers you need to confirm that a minimum number of leads will be delivered to you in every month. In this way, you won’t have to pay more for acquiring each and every single lead.


What Is Their Standard Lead Closing Rates? – The price of new car leads is not everything as their close rates are crucial too. What’s the profit if you get auto dealer deals at cheaper price but they fail to close? So, you need to be careful to that aspect also.


Do They Ensure Lead Quality? – The automotive lead sources are large in number but very few of them generate good traffic. It is not just a solid lead generation strategy but the lead verification process that help the source to maintain a database of updated new car leads. So, make sure you have chosen for a source with a strict focus on the quality of generated leads that will save you from wastage of time and money in long run.


How High Is Their Lead Volume? – While seeking for a reliable source for new car leads, you need to watch out for its lead volume. After all, a constant source of leads can help you reach your monthly sales figure and make out the loss incurred earlier. A quality lead source provider can actually meet your requirement for new car leads even after months and live up to your expectation of increasing its volume as and when required.

How To Find And Manage Quality Car Lead?

A car dealer has to ensure a lot many things before he or she can ensure quality car lead. Here is given a perfect guidance to what a dealer can do to increase his or her chance of success in acquiring new car leads.

Whether you want to support your dealership business by purchasing qualified car lead or boost the performance of the existing lead generation method, your success mainly depends on where from you acquire these new car leads and how you utilize them. By closely working with potential auto leads, the dealers will always be able to bring more conversions and experience a boost in their car sales. Let’s find out how to start with the difficult process of searching and gathering quality automotive lead.

Refer To Reliable Source

While making attempts to purchase new car leads, search for reliable sources that can provide you with lead request quotes directly from genuine and active lead generators. Before paying for the auto lead you need to make sure that you are not dealing with someone without any license and professional expertise in the field of car sales lead generation. Many of the car lead sources have tie up with properly optimized and advertised automotive sites through which they can help you get connected to the potential car buyers who are desperately seeking for their next car purchase. Some other automotive lead generators use less reliable methods such as emails, sweepstakes and pop-up ads to generate a huge quantity of new car leads though they are not of quality for you.

As an automotive dealer, you will have to take care of certain things while considering to purchase car lead from a reliable source. They are as follows:

Verification – Reliable sources often verify the used and new car leads to confirm that they are being submitted by real automotive buyers. The lead verification process should involve multiple steps and must be carried out by an auto leads expert to ensure that the leads are active. Again, the auto leads should be provided along with physical contact details including phone number and email address so that contacts don’t fail.


Faster Delivery – The auto lead sources should deliver the leads faster so that you can immediately start to respond and verify them. Because of fast turnaround time, you get enough scope to contact and manage the leads while they are still online.


No Duplication In Leads – Duplication in new car leads is a common thing as buyers keep on submitting requests through multiple channels and you might get the same information from different sources. Every reliable car lead source will not only avoid data redundancy in the delivered list but also take care to block a specific lead in the verification process if you have encountered it earlier.

Make Out A Strategy For Leads Purchase

If you have been successful in finding a reliable source for prospective car lead then you need to plan out a suitable strategy on how to proceed with the purchase deal each month. Here also you will have to take into account several things so that you can derive the best possible benefits.

So have a look at the delivered new car leads to find out the following:

How far they are based at.

How easily you can manage them.

How much money you can afford to spend on them.

Whether their desirable car models are available with you or not.

Whether they belong to your targeted area or not.