Automotive Dealer Websites: Successfully Engage and Convert Maximum Leads

Automotive dealer websites should be user-friendly and should contain necessary information about cars of different models and manufacturers. A good dealer site should contain an online inquiry form for the auto leads to type in their queries related to a car features and price. 

Automotive dealer websites are designed and developed with the primary intention of engaging and converting a maximum number of leads into customers. An ideal dealer website should have an attractive layout, keyword-rich, highly informative content, colorful images, and short video clips to help a potential customer take a wise decision of buying a specific car model. People should not leave a website because of lack of information on any specific new or used car they are willing to buy.

Bad websites can have a serious effect on your business. How? Well, I have a real-life experience to share with you all. Once I had to run an online search to find out some reliable auto dealers in and around Virginia. My aunt was eager to buy an SUV but was not getting enough time to look at the different types of models currently available in the market. While searching, I came across some websites that had ample information about SUVs as manufactured by Ford, Toyota, Honda, BMW, etc. However, there were some sites as well that did not contain an up-to-date information about these cars. The sites had a dull background color, didn't have any demo videos or images and had a poor page navigation system. I wasted no further time browsing those sites. I guess there are many online searchers like me who have abandoned such sites in the past and will do so in the future as well.

A good auto dealer site needs to be search engine-friendly (having good content and navigation system) in order to get a high ranking on Google, Yahoo, and Bing's natural results. Top position in the search engines means getting maximum visibility which means attracting maximum Auto Leads to the site.

Automotive dealer websites contain a soft-copy lead inquiry form for prospects to type in their query plus their name and contact numbers and submit the same online. The personal information once submitted automatically gets stored in the database for anytime access by the lead generator's officials.

The whole purpose of a car dealer site is to create repeat new sale opportunities that have a high chance of buying a four-wheeler. Thus an ideal dealer site should have a good use of color, an attractive layout, and highly informative content to retain the readers and create repeat visitors.

Best Tips on How Car Dealers Can Increase Sales

Car dealers are the people who sell cars of different brands and models. They have a certain sales target to meet per week or at the end of each month. The primary aim of every car dealer is to generate maximum conversions and sale. For that purpose, the dealers are always on the lookout for some new marketing strategies. 

The traditional forms of advertising

All of us do know about the various traditional or conventional forms of advertising such as giving ads in all leading local dailies, in business magazines, printing leaflets and distributing the same to maximum people, and installing hoardings in various strategic locations in and around the city where the dealer has his showroom.

Broadcasting commercials on television and radio commercials are also popular forms of advertising for so long till the new-age, online marketing techniques came into existence.

The modern advertising methods

The internet came and with it came a number of new ways of promotion of a product and service.

Website creation – Many auto dealerships started creating a website of their company either on their own or taking the help of professional web designers and developers. The website once developed had to find a place in search engines such as Google, Yahoo, Bing, etc. For that purpose the need of search engine optimization arose. It means the dealer websites were made search engine-friendly by using keywords that most people are typing in the search engines to find websites related to cars.

Blog formation – Other than the websites, blogs can also be created to attract the attention of people interested to buy a car. The blog posts will contain information on different kinds of cars that the dealer is selling, the prices, the features and technical specifications of the different models. In the blog posts, a dealer can also write about the special discounts and offers he is giving to people eager to purchase a four-wheeler at that point of time.

Landing pages – These are more direct promotional copies containing an online customer inquiry form or a price quote request form. Such forms are filled up by people who want to know more about a particular model of car they wish to buy.

Email marketing campaigns – They are more target-oriented and contain direct call-to-action messages.  Companies usually send this kind of emails to people they believe are willing to buy their product. For a successful campaign, there must be an attractive subject line and content for people to read with interest and decide on buying the products of the company.

Promotional codes – A short code can be given by a car dealer on its website or blog to let a car buyer get suppose a 10% discount on the purchase of any four-wheeler from the showroom. It can be a good way to increase sales in a short time period.

Advertising on mobile phones – This has become the latest marketing tactic of most dealerships. The dealers send advertisements on the mobile phones and Smartphones of the existing customers and potential customers. A message on a mobile phone hardly gets unnoticed.

Taking the help of professional companies

If a car dealer has a sufficient amount of money to pay an external company then he can think of hiring a professional company that is known for sending the list of names and phone numbers of people who might be buying a car soon. Such professional companies use different technology and online marketing strategies to get the names of people most willing to buy a model of car. They run more than one site, have landing pages, and blogs to grab the attention of an increased number of individuals within a short span of time.

*More Information at http://www.autofriendleads.com/

Top Ways to Get Fresh New Car Leads in Minutes!

For dealers who are failing to generate new car leads on a consistent basis, the professional leads generating companies are there to help. These companies use latest marketing techniques to bring the maximum number of leads for the generation of sales in real-time.

My uncle is a car dealer and has three showrooms one in New York City, and the rest two in Maryland. While his business was running smoothly for a long time, recently he is facing a new car leads crunch. His business has gone down and sales have been greatly affected for the last three months and so. I know how my uncle has stood the test of time to take his automotive business to a whole new level. He has spent a huge amount of money on advertisements and on digital marketing as well. However, in spite of investing a lump sum amount, he is not being able to see the sales figure rising as expected.

To help my uncle come out of this depressing situation I thought of finding a way out myself and started looking for some alternative solution online. I was lucky enough to come across professional companies offering lead generation services. There are quite a good number of such organizations operating in different cities in USA. These companies are well-known for providing guaranteed special finance auto leads that are original in every way.

Besides, a lead generating company ensures a car dealer sees a rise in conversion and sales in real-time!   These companies are known for producing a large number of fresh, new car leads on a consistent basis that actually have a high chance of ending up buying a car. While many dealerships spend a good amount of money and resources to generate good leads, at the day's end, a majority of them fail to meet the sales target. In many cases, inappropriate marketing strategies and unresponsiveness to a potential customer's queries is the primary reason for poor sales. In contrast, reliable leads generating companies have dedicated professionals alert all the time to quickly response to a customer's queries without fail.

Besides, these companies are well aware of the latest marketing trends and technology to implement the same for helping a dealer get a high number of new sale opportunities in less time. A lead generator has a strong online presence in the form of websites, landing pages, and they also sent direct e-mail campaigns to the target audience on a periodic basis to capture their attention as much as possible.

The websites and landing pages are optimized for getting a high ranking on the popular search engines. Besides, the sites and landing pages contain an online inquiry form for the potential car buyers to fill up the same typing in their queries and submitting with the single click of the computer mouse. The personal data of special finance auto leads are accessed instantly to respond to their queries. Either a call is made or an email is sent to the prospect for carrying forward communication. The effective leads are sent to the dealer on a weekly or monthly basis as per the contract for a further follow-up purpose and turning the leads into satisfied customers.