Learn How You Can Improve Auto Leads with Chat Sessions

Do you know how many potential car shoppers leave your automotive dealership? No, I am not speaking about your car showroom, but about your website. A wise way to greet your site visitors and connect with them is through live chat. What is the objective behind setting up your website? Obviously, it is to convert visitors into quality leads and then persuade them to walk into your showroom. Live chat can improve conversion rates up to 50 percent and that too without spending huge dollars on an expensive marketing plan that fail to show results. To get an idea, you can study websites such as auto friend leads or talk to professionals who are related to the industry.

In this post, I am going to walk readers through some of the ways you can generate automotive leads through live chat.

Learn to Build Rapport

You have excellent telephonic conversational skills. Well, you can use it when chatting with your prospective buyers. Yes, your phone skills work remarkably when you are exchanging dialogue with your buyer. Build a rapport first by greeting the customer and asking how he or she is doing. Once the rapport is built, ask for details like name, contact numbers, and email addresses. Remember that you are only helping prospects to buy a car. So, it’s important that you build the dialogue around it. Help shoppers by guiding them to deals, incentives, specials, shopping or other trade-in tools. This helps in gaining the trust of your visitors.

Do not behave like a salesman when you are busy in a chat session. Instead, be an experienced assistant who is eager to help. Customers should know what they are supposed to do and you are going to help them with it.

Let Customers Know Who You Are

Your website’s chat window should have your dealership’s name, logo, image and title. Car buyers should who you are, and it’s a good way to initiate a meet and greet. Be online during business hours and make sure that there is someone available to respond quickly to queries or requests. Interact in a simple language and avoid using jargons or technical terms.

Keep Track of Your Chat Sessions

Take note of and monitor queries, impressions, requests, chats answered and not answered, number of conversions, and data collation. Keep track of the time of the day when the number of visitors are more and sending chat requests. This will help you accommodate all the visitors during peak times. Make sure no one is left ignored or answered due to shortage of staff. A close ratio of 12.5 percent is an achievable goal for your chat leads.

What are your thoughts on this? Please share your ideas.

How to Get More Out of New Car Leads?

Auto dealers can easily generate maximum new car leads with a proper staff and budget to advertise and promote their car selling business. Another way of generating finance auto leads is by availing the services of a lead generation company.

Whether a dealer is planning to generate new car leads in-house or trying to buy the leads from a third-party - there are essentially two major aspects associated with the lead generation method.

1. Where from you purchase the leads
2. How you manage the leads

Every auto dealer needs to actively research to get as many new car leads as possible. You need to sit with your team of marketers to discover unique ways to promote your car selling business to those looking to buy a car in the future. Before you design an advertisement, you need to keep in mind certain factors such as the target audience. Are you willing to get only the local customers or the global ones as well. Besides, you must also take into consideration the time span within which you want the car leads to be sent to you may be on a weekly or a monthly basis.

The dealers also need to have an advanced lead verification system in place to filter the bad leads out. It will be a sheer wastage of time, money, and labor to work on an invalid lead. There are many people who fill up an online lead conversion form out of fancy without having a serious car purchasing plan in mind. There is no point in following up with such individuals.

Many dealers these days are approaching a professional lead generating agency to get qualified car leads as per the requirement. You should choose a lead generation company that has a goodwill in the marketplace. It is always a better idea to get sure you are not dealing with a less competent company.

The professional lead generation companies use several techniques and strategies to capture the attention of maximum prospects. For example, these companies maintain multiple websites and blogs with an online lead inquiry form posted on each site and blog. In addition, geo-targeted email marketing campaigns are sent to people residing in a specific geographical location. Again a different marketing plan is chalked for dealers who need finance auto lead. For instance, various discounts or incentives are announced on the websites on behalf of the dealers offering the same. A cut in the original price of a car automatically attracts a large number of potential car buyers to the site and finally to a dealer's showroom.

It is always good to keep your customer support team on its toes to provide free of cost guidance and educate the prospects about the different aspects covering cars when asked for. Every new car lead should be followed up and a dealer should provide a detailed information about everything related to new cars to a potential customer on demand.