Learn How You Can Improve Auto Leads with Chat Sessions

Do you know how many potential car shoppers leave your automotive dealership? No, I am not speaking about your car showroom, but about your website. A wise way to greet your site visitors and connect with them is through live chat. What is the objective behind setting up your website? Obviously, it is to convert visitors into quality leads and then persuade them to walk into your showroom. Live chat can improve conversion rates up to 50 percent and that too without spending huge dollars on an expensive marketing plan that fail to show results. To get an idea, you can study websites such as auto friend leads or talk to professionals who are related to the industry.

In this post, I am going to walk readers through some of the ways you can generate automotive leads through live chat.

Learn to Build Rapport

You have excellent telephonic conversational skills. Well, you can use it when chatting with your prospective buyers. Yes, your phone skills work remarkably when you are exchanging dialogue with your buyer. Build a rapport first by greeting the customer and asking how he or she is doing. Once the rapport is built, ask for details like name, contact numbers, and email addresses. Remember that you are only helping prospects to buy a car. So, it’s important that you build the dialogue around it. Help shoppers by guiding them to deals, incentives, specials, shopping or other trade-in tools. This helps in gaining the trust of your visitors.

Do not behave like a salesman when you are busy in a chat session. Instead, be an experienced assistant who is eager to help. Customers should know what they are supposed to do and you are going to help them with it.

Let Customers Know Who You Are

Your website’s chat window should have your dealership’s name, logo, image and title. Car buyers should who you are, and it’s a good way to initiate a meet and greet. Be online during business hours and make sure that there is someone available to respond quickly to queries or requests. Interact in a simple language and avoid using jargons or technical terms.

Keep Track of Your Chat Sessions

Take note of and monitor queries, impressions, requests, chats answered and not answered, number of conversions, and data collation. Keep track of the time of the day when the number of visitors are more and sending chat requests. This will help you accommodate all the visitors during peak times. Make sure no one is left ignored or answered due to shortage of staff. A close ratio of 12.5 percent is an achievable goal for your chat leads.

What are your thoughts on this? Please share your ideas.